A single of our 2019 B2C advertising predictions is that company promoting technology will meld with consumer working experience (CX) investments to deliver the relevancy and consistency that people crave from makes. Actual-time interaction management (RTIM) delivers significant capabilities that enable entrepreneurs to realize their CX ambitions.
Forrester defines RTIM as:
Company advertising and marketing know-how that delivers contextually related activities, price, and utility at the acceptable instant in the consumer lifestyle cycle by way of desired shopper touchpoints.
In Forrester’s “Now Tech: Real-Time Interaction Management, Q1 2019,” we cover 42 distributors that supply RTIM alternatives across 5 segments: subsequent-finest knowledge, cross-channel advertising, personalization, cross-channel communications, and loyalty internet marketing.
We then drill deeper — specially into the future-best encounter segment — with “The Forrester Wave™: True-Time Conversation Administration, Q1 2019.” In our 33-criterion analysis, we recognized the 12 most considerable RTIM distributors — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems, Pitney Bowes, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. Our report demonstrates how every single company measures up and aids B2C advertising and marketing pros decide on the suitable one for their requires.
Although our evaluation will resonate with all entrepreneurs, it will specially appeal to these in sectors such as financial products and services, coverage, telecommunications, utilities, and airlines, as it favors next-greatest practical experience methods that orchestrate two-way, interactive CX across multiple client-experiencing functions.
If your needs are a lot more aligned with shopper acquisition or eCommerce optimization, you ought to take into consideration the cross-channel advertising and marketing and personalization sellers incorporated in the research (or the broader list of this sort of suppliers in the Now Tech report).
RTIM integrates the two methods of insight and techniques of engagement. It involves enabling systems these kinds of as cross-channel identification resolution, predictive analytics and machine learning online courses, and artificial intelligence online courses. RTIM also carefully aligns with other technological innovation groups, including digital decisioning, journey orchestration, and journey visioning.
If you have thoughts, really feel free of charge to send me an e-mail or established up an inquiry. If you want to focus on how RTIM suits into your organization advertising technological innovation ecosystem, we’re here to help.