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Are Genuine Estate CEOs lacking out on the technologies option?


London, Tuesday 7th August 2018:  In its 21st once-a-year study of CEOs from around the environment PwC found that technological innovation does not top the agenda for genuine estate CEOs either as a risk or an prospect.


Only 17% of genuine estate CEOs cite cyber threats as a hazard to their advancement prospective customers, in contrast with 40% of all CEOs who took element in the study.  Though even less, only 10% of real estate CEOs, check out the velocity of technological adjust as a risk to their organisations as opposed with 38% of all CEOs.


Searching at chances only 20% of authentic estate CEOs explained they obviously comprehended how robotics and artificial intelligence training can increase buyer providers when compared with 47% of all CEOs.


Real estate also appears to be a bit behind the curve when it will come to upcoming talent with  just 43% of real estate CEOs rethinking their human means purpose to appeal to digital talent in contrast with 60% of CEOs all round.


“For most of its heritage, the money-intense true estate industry has had excellent cause to be sluggish moving and conservative. But times are changing.  Technological innovation, urbanisation and social alterations are reworking how we are living, perform and enjoy and as a result how we use true estate, this means business leaders want to be bold and innovative if they will carry on to succeed”, said Craig Hughes, world-wide true estate leader, PwC.


“Our study outcomes advise that authentic estate CEOs have some way to go if they are to fulfill digital disruption head on and enjoy the gains.  In our view, this process must begin via constructing a additional numerous group of expertise, such as details scientists and behavioural gurus, to get the job done alongside their existing talent and construct the actual estate champions of tomorrow.”


Notes to editors:


Find the full report: “Are leaders slipping powering by standing continue to – insights from the genuine estate industry” at

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About the exploration

PwC conducted 1,293 interviews with CEOs in 85 nations around the world amongst August and November 2017. Our sample is weighted by national GDP to ensure that CEOs’ views are relatively represented across all big nations. 11% of the interviews were done by telephone, 77% on-line, and 12% by write-up or encounter-to-face. All quantitative interviews ended up carried out on a confidential foundation. 40% of providers experienced revenues of $1 billion or additional: 35% of providers experienced revenues in between $100 million and $1 billion 20% of providers experienced revenues of up to $100 million 56% of businesses ended up privately owned.