Industry 4.0, where advanced digital technologies such as artificial intelligence online courses
, robotics online courses
, machine learning online courses
and the internet of things online courses
interact with the physical world and will impact our daily lives, how we relate to one another and how we work, has the world’s top executives and companies preparing for the changes that the revolution will create. American motorcycle manufacturer<u><a href="https://www.harley-davidson.com/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.harley-davidson.com/"> Harley-Davidson</a></u> is one of those companies who has already begun to use artificial intelligence online courses, machine learning online courses, and robotics online courses. Let’s look at a few ways Harley-Davidson is getting ready for the Fourth Industrial Revolution.</p> ;<div id="attachment_2870" class="wp-caption alignnone"> ; <div class="article-body-image"> ; <progressive-image class="size-large wp-image-2870" src="https://blogs-images.forbes.com/bernardmarr/files/2018/07/AdobeStock_9166754-1200×800.jpg" alt="" data-height="800" data-width="1200"></progressive-image> ; </div> ; <div article-image-caption=""> ; <div class="caption-container" ng-class="caption_state"> ; <fbs-accordion current="0"> ; <p class="wp-caption-text">Adobe Stock<small class="article-photo-credit">Adobe Stock</small></p> ; </fbs-accordion> ; </div> ; </div> ;</div> ;<p><strong>Artificial intelligence increased sales leads by 2,930%</strong></p> ;<p>When you think about effective marketing for a Harley-Davidson dealership, the first thing that pops into your mind is probably not the ways you can use artificial intelligence online courses to ramp up your results. It’s a good thing the owner of New York City’s Harley dealership, Asaf Jacobi decided to give AI a try, because it<u><a href="https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930"> increased the dealership’s leads by 2,930%</a></u> in just three periods.</p> ;<p>That is a remarkable number for a start-up, but for an established brand such as Harley-Davidson, that was extraordinary.</p> ;<p>Although Jacobi had started researching options to boost sales at his dealership in the off-season and came across some AI tools for marketing and advertising, it was his chance meeting with Or Shani, the CEO of AI firm Algorithm, which had an AI-driven marketing platform called<u><a href="https://albert.ai/harley-davidson-nyc/" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://albert.ai/harley-davidson-nyc/"> Albert</a></u> that convinced Jacobi to give it a try.</p> ;<p> ; </p> ;<p><strong>How Albert works and the results it got for Harley-Davidson</strong></p> ;<p>The first test of Albert was a weekend promotion called "48 Bikes in 48 Hours." They sold 15 motorcycles that weekend, nearly doubling the summer sales record of eight bikes sold in one weekend.</p> ;<p>Albert used business logic, the KPIs available for Harley-Davidson NYC and past campaign performance to identify unknown audiences, the best budget allocation across digital channels and even evaluate the performance of different word choices or colors on the creative. Albert processed the data it had been given to figure out trending behavior. It continued to optimize the marketing and ad performance as new data continued to come in.</p> ;<div class="vestpocket" vest-pocket=""></div> ;<p>Albert executes digital ad campaigns autonomously and adjusts them automatically based on performance. It can figure out the audiences that are most likely to convert, compare platforms and implement learning across platforms, and discover what creative worked better. AI can do this exponentially faster than humans, in virtually real-time.</p> ;<p>Here’s what Albert was able to do for Harley-Davidson NYC:</p> ;<ul> ; <li> The dealership credits Albert with 40% of its motorcycle sales over a six-month period.</li> ; <li>In just three months, they had an increase of 2,930% in leads, with 50% of those being from lookalikes, prospects with similar buying patterns and preferences as those likely to purchase Harley-Davidsons. This insight opened up an entirely new audience that they had previously not marketed to.</li> ; <li> Albert also discovered that Facebook ads converted 8.5 times higher than other Harley ads, so they focused their advertising efforts only on platforms that worked.</li> ;</ul> ;<p><strong>New factory optimized for more expensive workforce</strong></p> ;<p>Unlike many manufacturers, when you walk into the Harley-Davidson plant in York, Pa., you will still find human workers assembling the ico online coursesnic motorcycles by hand. Although the factory was redesigned, it still has people everywhere. Workers operate in teams of five or six to build each bike. Since virtually every bike is one-of-a-kind, humans are uniquely qualified to adjust on the fly when it’s necessary to create these customized bikes.</p> ;<p>Humans are also better equipped to solve problems that contribute to inefficiencies. In one example, a plastic piece that held electrical parts wasn’t fitting correctly. It caused the workers to have to spend an additional 1.2 seconds to push it into place. Seconds seem like a tiny amount of time, but when you add that up for each bike that is manufactured, this slight inefficiency resulted in<u><a href="https://www.nytimes.com/2014/02/02/magazine/building-a-harley-faster.html" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.nytimes.com/2014/02/02/magazine/building-a-harley-faster.html"> 2,200 lost bikes annually and millions in revenue</a></u>. It took one 20-year veteran and a team of other skilled workers to develop a simple solution.</p> ;<p>Harley-Davidson uses robotic solutions when it makes sense in what is known as collaborative robotics online courses, but prefers to use humans exclusively on the assembly floor. Robots are used for dangerous or repetitive work, and humans handle the work that requires higher technical skills and on-the-fly decision-making.</p> ;<p>Harley-Davidson illustrates how a company can leverage the technology of the Fourth Industrial Revolution in a way that honors its brand and creates a collaborative work environment between humans and machines to create efficiencies, increased sales and lower costs.</p>”>
The Fourth Industrial Revolution, or Sector 4., in which advanced digital systems these kinds of as artificial intelligence online courses, robotics online courses, machine learning online courses and the internet of things online courses interact with the bodily world and will impact our day-to-day lives, how we relate to one particular a different and how we work, has the world’s prime executives and organizations preparing for the changes that the revolution will build. American bike company Harley-Davidson is a single of those organizations who has currently begun to use artificial intelligence online courses, machine learning online courses, and robotics online courses. Let’s glance at a few means Harley-Davidson is finding completely ready for the Fourth Industrial Revolution.
Artificial intelligence enhanced sales potential customers by 2,930%
When you think about productive marketing and advertising for a Harley-Davidson dealership, the first matter that pops into your mind is most likely not the techniques you can use artificial intelligence online courses to ramp up your effects. It’s a superior thing the proprietor of New York City’s Harley dealership, Asaf Jacobi decided to give AI a try, simply because it amplified the dealership’s qualified prospects by 2,930% in just three intervals.
That is a amazing variety for a start out-up, but for an proven model these as Harley-Davidson, that was extraordinary.
Though Jacobi had started out studying alternatives to boost gross sales at his dealership in the off-year and arrived throughout some AI applications for marketing and advertising and advertising and marketing, it was his chance meeting with Or Shani, the CEO of AI organization Algorithm, which experienced an AI-driven internet marketing system known as Albert that persuaded Jacobi to give it a try.
How Albert performs and the outcomes it obtained for Harley-Davidson
The initial take a look at of Albert was a weekend promotion called “48 Bikes in 48 Several hours.” They marketed 15 motorcycles that weekend, practically doubling the summer income file of 8 bikes sold in a single weekend.
Albert applied business enterprise logic, the KPIs readily available for Harley-Davidson NYC and previous campaign performance to determine unfamiliar audiences, the very best budget allocation across digital channels and even consider the functionality of various word possibilities or hues on the imaginative. Albert processed the knowledge it had been provided to determine out trending actions. It ongoing to improve the internet marketing and ad efficiency as new facts continued to occur in.
Albert executes digital advertisement campaigns autonomously and adjusts them routinely based on efficiency. It can determine out the audiences that are most most likely to transform, look at platforms and put into action studying throughout platforms, and explore what innovative labored superior. AI can do this exponentially more rapidly than humans, in nearly authentic-time.
Here’s what Albert was ready to do for Harley-Davidson NYC:
- The dealership credits Albert with 40% of its bike income above a 6-thirty day period period of time.
- In just three months, they had an increase of 2,930% in leads, with 50% of those people getting from lookalikes, potential clients with similar obtaining patterns and choices as all those most likely to invest in Harley-Davidsons. This perception opened up an fully new viewers that they experienced formerly not promoted to.
- Albert also discovered that Fb adverts transformed 8.5 times bigger than other Harley advertisements, so they centered their advertising and marketing endeavours only on platforms that worked.
New manufacturing unit optimized for much more costly workforce
Compared with numerous suppliers, when you stroll into the Harley-Davidson plant in York, Pa., you will nevertheless locate human personnel assembling the ico on the net coursesnic motorcycles by hand. Although the manufacturing facility was redesigned, it still has persons just about everywhere. Staff operate in teams of 5 or 6 to build every single bicycle. Considering the fact that virtually each bicycle is one-of-a-sort, human beings are uniquely certified to change on the fly when it truly is needed to develop these customized bikes.
Individuals are also improved equipped to clear up problems that contribute to inefficiencies. In a single example, a plastic piece that held electrical sections was not fitting the right way. It brought about the personnel to have to commit an further 1.2 seconds to force it into location. Seconds seem like a very small sum of time, but when you include that up for each and every bike that is created, this slight inefficiency resulted in 2,200 lost bikes per year and hundreds of thousands in profits. It took 1 20-calendar year veteran and a staff of other experienced personnel to acquire a simple option.
Harley-Davidson takes advantage of robotic answers when it will make feeling in what is recognized as collaborative robotics online courses, but prefers to use individuals solely on the assembly floor. Robots are employed for perilous or repetitive do the job, and human beings tackle the operate that requires greater technical skills and on-the-fly determination-making.
Harley-Davidson illustrates how a company can leverage the technologies of the Fourth Industrial Revolution in a way that honors its model and results in a collaborative operate surroundings among individuals and machines to produce efficiencies, amplified gross sales and reduce fees.